Vox Populi, Vox Dei is Latin for "the voice of the people is the voice of God."

The U&A service can be used to “hear” the voice of your God: The Target Market and the Consumer; and to gain insights into the usage of brands and attitudes towards them.

VoxPopulii | UAS aids to:
1.  Understand Brand Usage
    a.  Need satisfaction
    b.  Occasion
    c.  Quantum
    d.  Application
2.  Measure Attitude towards Brand by attributes
3.  Resource Management
4.  Periodic surveys enable trend analyses
5.  Understand changes in client expectations
6.  Frontline team development
7.  Resource Management
8.  Periodic surveys enable trend analyses