Vox Populi, Vox Dei is Latin for "the voice of the people is the voice of God."

The BAS service can be used to “hear” the voice of your God: The Target Market; and to conduct an enquiry into the effectiveness of your marketing efforts. Brand Awareness is highly correlated with Brand Share.

VoxPopulii | BAS aids to:
1.  Measure Brand Awareness vis-à-vis competitors
2.  Gauge the Top of the Mind Recall
3.  Gauge the Unaided Recall
4.  Gauge the Aided Recall
5.  Measure Attribute Awareness
6.  Resource Management
7.  Periodic surveys enable trend analyses