Vox Populi, Vox Dei is Latin for "the voice of the people is the voice of God."

The DR service can be used to “hear” the voice of the people.

VoxPopulii | DR is used when:
1.  Areas of Information sought are largely available through secondary sources
2.  The Marketer and Researcher are faced with a broadly defined Problem Statement
3.  The DR shall generally entail detailed research
4.  The DR shall aid in better designing the ensuing Primary Research