As an in-depth interview is a one-on-one conversation, our clients get enough opportunities to get to the root causes of likes/dislikes, perceptions, or beliefs.

In-depth interviews are a qualitative data collection method that allow for the collection of a large amount of information about the behaviour, attitude and perception of the interviewees.

During in-depth interviews, researchers and participants have the freedom to explore additional points and change the direction of the process when necessary. It is an independent research method that can adopt multiple strategies according to the needs of the research.

In Depth Interviews as a methodology is most apt to interview experts.