Vox Populi, Vox Dei is Latin for "the voice of the people is the voice of God."

The CT service can be used to “hear” the voice of your God: The Target Market and the Prospective Consumer; and to gain insights into the market potential of your in the making Product and/ or Service.

VoxPopulii | CT aids to:
1.  Gauge Concept acceptability
2.  Refining product offerings
3.  Pre-launch assessments
4.  Designing marketing strategy
5.  Pricing
6.  Communication
7.  Identify competition