FGDs help our clients to gain insights into the different viewpoints and probe deeper into the customers behaviour.

We begin by developing the most relevant and apt screener that ensures we “tune in” to the target group. Our moderators are skilled in probing through detailed interesting discussions.

Customer’s motivations, intent, cultural impact, values, perceptions and underlying motives are discussed upon either Online or F2F (One way mirror viewing facilities available).

Often FGDs help to test prototypes and concepts as well.