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All Typical Studies : Quant

Brand Awareness Studies

Brand Awareness highly correlated with Brand Share

Measure Brand Awareness vis-à-vis competitors

  • Top of the Mind Recall
  •  Unaided/ Spontaneous Recall
  • Aided Recall

    • Measure Attribute Awareness

    Awareness studies generally also involve measuring Consideration and Usage

    Feedback of Experience of usage too can be gauged

    Usage & Attitude Studies

    Understand Brand Usage

  • Need satisfaction
  • Occasion
  •  Quantum
  •  Application

    • Brand Map/ Word Associations enable better positioning and feeds into Brand Communications strategies

    Measure Attitude towards Brand by attributes

    Concept Test Studies

    Concept acceptability

    Refining product offering

    Pre launch assessment

    Designing marketing strategy

  • Attributes/ Features
  •  Positioning
  •  Pricing
  • Communication

    • Pricing Research

    Pricing Strategy Assessment

    Price and Product Feature Balance

    Price and Product Line Match

    Correlation of Price and Sales Volumes

    Conjoint Analysis

    Segmentation Studies

    Demographics, Lifestyle Factors, Category specific factors, Category Usage Behavior, Product Attributes, Brand Usage Behavior, Purchase Behavior

    Factor Analysis

    Cluster Analysis

    Segment Profiling

    Periodic Customer Satisfaction Surveys

    Quantify satisfaction vis-à-vis KPIs
    • Understand Hits & Misses during the period

    Measure NPS

    Build Customer Loyalty

    Induce Repeat Purchase

    Enhance Revenue growth

    Understand changes in client expectations

    Frontline team development

    Resource Management

    Periodic surveys enable trend analysis

    Transactional Customer Feedback Solutions

    Background

    The Customer Satisfaction survey is a ubiquitous tool deployed by most product and services companies for various targeted purposes.

    However, if CSS is deployed, monitored and analysed in REAL TIME; the following benefits shall accrue as well:

  • Identifying and fixing issues in real time
  •  Mapping the timing of the feedback with that of the frontline staff at retail outlets can enable real time feedback and fine tuning
  • Identifying better matches for the client service teams
  • Using the results as a tool for frontline service executive’s appraisals
  • Using the results as a tool for frontline service executive’s training and development needs
  • Proactively identify any customer losses and providing solutions to the disgruntlement
  • Periodic trend analyses and reports can help to identify and correct macro issues

    • About CSS Solutions

    Annual contracts.

    Offer administering 3 or 5 question Customer Satisfaction Surveys at the point of Sale/ Service through the “Tell Me” App. .

  • Thus, CSS Solutions are the real time, real situation cousins of CSS administered at the moment of truth and triggering crucial action at the correct time.
  • Currently the app is available for the Android OS.

    • Being a real-time solution; triggers can be designed for immediate action

  • Delight Triggers: 5 continuous Excellent feedbacks can identify customer delight factors and award the staff at the retail outlet immediately and build a role model for client services
  • Distress Triggers: 5 continuous Very Bad feedbacks can immediately help to identify and correct the ‘mood’ at the retail outlet

    • An annual service for continuous measurement of Client Satisfaction

    Setup includes Research Design
  • Questionnaire Design
  •  Design of ‘Triggers’ – Delight or Distress for immediate action
  • Design of reporting granularity and hierarchy
    • Fees shall be based on
  • Number of questions required
  • Number of App installations required
  •  Number of presentations required in the year
  •  Complexity of Reports required in the year

    • Annual Services include data management and analyses

  • Aggregated responses would be available on tap

    • CX360: Transactional + Periodic CSS across Customer Touchpoints

    CX is THE key factor for Success Measuring, Monitoring & Improving Customer Satisfaction is an imperative

  • REAL TIME Customer Satisfaction Measurement @ PoS
  •  Online Services Customer Satisfaction Measurement
  •  Transactional Customer Satisfaction Measurement
  • Periodic Customer Satisfaction Measurement
  • Join the dots to indoctrinate a winning Customer Service strategy

    • Brand/ Ad Tracking Studies

    A Barometer for evaluating the performance of marketing activities, impact in moving the brand in the desired direction & inputs for any course corrections. Understanding Cause & Effect.

    Why Track Brand Health & Advertising

    Diagnostic Structure

    Consumer Preference & Market Forces

    Brand Affinity/ Strength

    Brand Imagery & Communication

    Ad Effectiveness

    Sliced MR/ Data Processing Services

    Research Design

    Questionnaire/ Discussion Guide Design

    Scripting

    Link Checking

    Recruitment

    Data Collection/ FGD Moderation/ IDI Interview Management

    Data Cleaning, Processing & Tabulation

    Analytics

    Reporting/ Charting

    Chart Checking

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