VoxPopulli

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Research Tools

  • Methods
  • Quantitative
  • Qualitative
  • Desk Research
  • Combination of above tools as required
  • Survey Platforms
  • Zoho
  •  ODK Collect
  • Google Forms
  •  Web based/ Mobile based
  • Qualitative Fieldwork
  • 1-way mirror venues for Focus Groups
  •  Online FGDs and IDIs
  • In person IDIs
  • Eye Tracking
  • In store
  • Online
  •  Outdoors
  • Whilst riding/ driving
  •  Could be clubbed with Shadowing

Research Tools: Quant

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Research Tools: NLP for Qual

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Research Tools: Quant

  • Data Analysis Platforms
  • SPSS
  • Python
  • Data Analysis Techniques
  • Tabulations & Cross tabulations
  •  Cluster Analysis
  • Factor Analysis
  •  Penalty Analysis
  • NPS measurement
  •  Correlation & Regression Analysis
  •  Data Modelling
  •  Sig Testing at 95% confidence level

    • Research Tools: NLP for Qual/ Text Responses

  • ChatGPT
  • Data Summarization
  • Sentiment Analysis
  • Word cloud
  • Manual bucketing of issues
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