Business Context & Objective

• A leading global Luxe Brand wanted to develop a GTM strategy to not only grow but target and position to the most lucrative customers

Research Objective

•  Exploration of Competitor Landscape
•  Segment Luxury Consumers
• Understand Current Brand Perceptions
•  Identify Growth Opportunities

Methodology

Online Quant survey for:

• U&A
•  Personality
•  Lifestyle
• Brand Map

Qual FGDs for:

• Explore deeper intomotivations, positions, themes
•  Current brand perception of XX vs Competition
• Brand positioning that’s working vs not working

Outcome/ Impact

• Most lucrative segments identified and profiled
• Usage and category occasions mapped across competitive landscape
• Key channels identified
• Growth areas highlighted
• Strengths identified

Business Context & Objective

• A leading multinational Bank (fairly new in India) wanted to initiate Customer Satisfaction Surveys and Track the scores on an ongoing basis

Research Objective

• Measure Satisfaction across the consumer touch points
• Measure NPS
•  “Hear from the customers”

Methodology

• Online survey scripted and hosted on world class platforms
• To take away boredom from mundane survey questions and to add value; in each round we add an aspect that we could cover beyond satisfaction measurement and track

Outcome/ Impact

• Highlighted the strong and weak points across the consumer touch points
•  Mapped the important channels in customer acquisition
• Probed on whether any perceptions could hinder scaling up

Business Context & Objective

• A leading Premium Motorcycle OEM wanted to understand the business impact of their Brand Experience Programs

Research Objective

• Measure Awareness

•  Understand Purchase Journey

• Zero Moment
• First Interactions and Impressions
• Other Interactions
• Sources of Awareness
• Purchase Drivers

• Post purchase

•  Impact of Brand Experience programs

Methodology

• Qualitative Research
• Online In Depth Interviews
•  Probing on business impact of Brand Experience programs

Outcome/ Impact

•  Mapped the Purchase Journey
• Measured Awareness across Brand Experience Programs
• Highlighted focus areas in the Post purchase experiences
• Highlighted competitive environment strengths

Business Context & Objective

• A packaged water Brand wanted to launch a value added water Brand and test their existing concepts

Research Objective

• Deep dive and probe into the packaged water category

•  Needs, culture, habits, usage, occasions, quantity,
•  Water: Health, wellbeing impact

• Test concept cards

Methodology

• Online FGDs across cities
• Desk research as background to build report

Outcome/ Impact

• Concepts analysed not only at face value of responses but also in light of the deep dive into consumer behaviour
•  Insights directions cited on positioning, packaging, pack size, imagery, etc.

Business Context & Objective

• A leading QSR is benefiting from our weekly reports for over 2 years nows

Research Objective

• Analyze the sales data every week to understand winners
•  Study trends for Festive & Seasonal inputs for Product Mix

Methodology

• Analytics in Excel
• Perodic ppt reports

Outcome/ Impact

• Store wise prioritization
•  Festive promos
•  Seasonal promos

Business Context & Objective

• The client wanted to establish a Private Domain Strategy for full company including Bath & Wellness: Bathroom Ceramics & Fittings and Dining & Lifestyle: Cutlery & Tableware

Research Objective

• Awareness
• Purchase Drivers
• Buying Factors
• Purchase Journey
•  Media Habits
• Category wise preferences

Methodology

• Online Quant survey for: Shanghai
•  Excel Tables with Sig testing
•  Report in ppt with Insights Directions

Outcome/ Impact

• Brand Funnel : XX seems secondary only to YY
•  Consideration Set across sub categories : YY tops across Bathroom Ceramics, Fittings & Fixtures
•  Occasions of Purchase : Maintenance and maintain consistency in décor are the key occasions.
• Brand Websites : YY is the most visited XX was rated high for Online support and Platform.